We love this dainty, feminine floral on a pastel crimson! A pretty and charming print especially on our super soft bamboo viscose blend wrap.
Designed by independent designer Erin Kendall.
The Serenity wrap is our buttery soft and extra breathable bamboo blend version of the famous Boba Wrap!
The lightweight fabric with more bounce and stretch is a perfect choice for your fresh newborn!
Perfect for bonding hands-free with the littlest of littles.
68% Viscose from Bamboo, 25% Cotton, 7% Spandex. Silky, soft, and gentle to your newborn's skin.
Approx. 5.5 yards in length. Designed for use with babies from birth up to 35 pounds, but works best up to 20 lbs.
Baby over 4-6 months or 15 lbs (7kgs)? Take a look at our more supportive carriers!
One size fits all — a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
Feel like you might want more structured support?
The "Why" behind our Wrap
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents!
And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!
Checklist for comfortable & ergonomic babywearing
A. baby’s face is close enough to kiss and in view at all times
B. baby’s nose is parallel to the ground or higher
C. baby’s spine, pelvis, and legs are well supported
D. baby’s spine forms a gentle “J” shaped curve
E. baby’s legs are in a spread-squat position & supported knee-to-knee
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Which carrier is best for you and your baby?
Not sure which one will fit just right? Take our quick quiz or see our comparison page to find the best carrier option for you.
Read & Learn
Real reviews from real parents.
"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"
"I can finally get things done around the house, plus it soothes the baby almost instantly!"
"This is my go to baby shower gift for a first time parent. It is by far the best soft baby wrap!"