Deep magenta with citrus undertones. Will add a pop of color. Sophisticated and lively at the same time.
This award-winning baby wrap is a best seller for a reason! Wrap yourself and your little one in love in a beautiful + magical way!
Heavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.
Designed to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.
95% French Terry cotton with 5% Spandex to retain its shape and bounce back.
Approx. 5.5 yards in length. Designed for use with babies from birth up to 35 pounds, but works best up to 20 lbs.
One size fits all — a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
Feel like you might want more structured support?
the "why" behind our wrap
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents.
And once you have the wrap on, you can pop baby in and out. No re-tying needed!
how to wrap
Checklist for comfortable & ergonomic babywearing
A. baby’s face is close enough to kiss and in view at all times
B. baby’s nose is parallel to the ground or higher
C. baby’s spine, pelvis, and legs are well supported
D. baby’s spine forms a gentle “J” shaped curve
E. baby’s legs are in a spread-squat position & supported knee-to-knee
Which Carrier is best for you and your baby?
Not sure which one will fit just right? Take our quick quiz or see our comparison page to find the best carrier option for you.
Read & Learn
Real reviews from real parents.
"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"
"I can finally get things done around the house, plus it soothes the baby almost instantly!"
"This is my go to baby shower gift for a first time parent. It is by far the best soft baby wrap!"
I LOVE my wrap!! It's so soft and beautiful on top of being super comfortable. I'm more than happy
I love how it feels. Great gift!
Super soft and extremely stretchy for a snug fit. It’ll be very breathable for hot humid summers.
We had several baby wearing things for our little girl knowing it would be much more convenient while still momming our 4 year old. The boba is the only one we had that was gifted and I honestly didn’t plan to use it. Then our daughter wasn’t even 6 pounds at birth! Suddenly none of what we had would be safe due to their minimum weight requirements, so I pulled out the boba and learned how to put it on via YouTube and I am in love! I purchased 2 more for color variety and she’s in them everyday: she LOVES being worn❤️
This wrap is so supportive and easy to use. My baby has stopped sleeping by himself, and wearing him while he sleeps has given me my life back. He falls asleep faster when in it too. We did our first flight with a baby yesterday, and I don’t know how I would have done it without this wrap. The color is also gorgeous!
I bought this after loving my organic Boba Wrap and wearing it all the time in hot hot weather. I was so disappointed with this that it is excessively stretchy. It doesn’t seem to matter how tight I put it on, baby sinks low and bounces so I end up “carrying” her with my arms in the wrap. Im really bummed about this. I love the color.
The Serenity Wraps are going to have slightly more stretch than the Classic Wraps. The most important step to ensure a tighter fit is to pull on the two panels tightly when you are tying and passing them through the fabric around your waist. We offer free fit consultations and would love to assist you!
Boba Customer Support
Exactly as advertised. Sturday, soft, well-constructed
My little one is 10lbs and this wrap is perfect for her. She gets in and falls asleep shortly after. The way the wrap holds her comforts her more than how I would hold her with my arms. We have a different baby carrier and due to her size she hated being in it. The wrap is also pretty easy to get on!
Brought this as a gift to friends who are brand new parents (I am an aunty of many but child free). They had been given a handmedown wrap that looked like two infinity scarves, and they and their nurses just couldn’t figure it out while in the hospital.
So their second day home I brought this over and we opened it up and figured it out together in just minutes- and got it right the first time! The love it for their newborn, and say it feels comfortable and snug and most of all, safe! I’m so glad my midwife-mama-bestie recommended this as her favorite mama accessory. So perfectly simple and useful as ****!!
As a newly developing “crunchy” mom, I’ve found that this is an absolute must-have for your registry! My baby boy loves skin-to-skin and this is perfect for just that. It allows me to stay active around the house or sit comfortably to try and nap while baby does (yeah right haha)
Easy to use and comfortable!