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15 years later over 3 million babies have been worn in our baby wraps and baby carriers.
Welcome to Boba, where we believe that the journey of parenthood is best experienced heart to heart. From the soft snuggles of a newborn to every new adventure, our mission is to help you embrace each moment with your little one. Our carriers are designed to foster those tiny yet powerful moments of connection that bring parents and babies closer together.
From a Family Idea to a Global Brand
Our journey began with a simple yet powerful dream: to help parents keep their babies close, nurturing the deep bond that grows with each precious moment together.
It all started with our founders, driven by the love for their children and a desire to make parenting easier, more comfortable, and full of heartwarming moments. When we see a parent wearing their babe in one of our baby carriers, we know that Boba has helped forge a little link that brings two hearts together.
What began as a small, family-run venture has grown into a global team dedicated to sharing that magical bond from our family to yours.
Sharing the Magic of Connection
We are proud to share a journey of connection that started with one family and has now reached millions around the world.
Boba is more than a product—it’s a community, a movement, and a source of support for families everywhere. Together, we’ve built something truly special: a global family bound by love, babywearing, and the joy of creating beautiful memories.
From our humble beginnings to a worldwide community of passionate babywearers, our mission has always been to nurture love, foster growth, and create products that help families thrive.
Purposeful Parenting, The Boba Way
We believe babywearing is more than a practical solution—it’s an experience of love and bonding. Our mission is to help families embrace parenthood with confidence. From your baby’s first cuddle, Boba is there to make every moment special. Our carriers are not just products; they’re gateways to deepening the connection with your little one.
Comfort starts with quality. Our carriers use soft bamboo viscose for gentle skin, breathable linen for all climates, and durable cotton for strength and coziness. Thoughtfully crafted to last, each carrier adapts to every cuddle.
Babywearing supports healthy development, and we take that seriously. Backed by over a decade of collaboration with medical experts and biometric studies, our ergonomic carriers ensure your baby is in a hip-healthy, supportive position.
Our carriers prioritize comfort for both you and your baby. Designed with babywearing experts, they feature padded straps and supportive waistbands, ensuring a perfect fit for all parents while making babywearing a joyful experience that nurtures deep bonds.
Join the Boba Family
At Boba we carry more than just babies—we carry love, we carry memories, we carry family.
I have what you might call a “Velcro baby”, and these carriers are the only way I am able to get anything done. She settles almost immediately when I put her in her boba, and she takes her best naps there! Even my 3 year old still asks to be “up in her boba”. Love these carriers!!
I’m not one to leave reviews but this item is a life saver. HIGHLY RECOMMEND! The fabrics is soft and comfortable and it kind of helps straighten out my postured. I love it. Getting them in every color 🤍
I’m shocked I don’t hear more people raving about this carrier. I’m 5’4”, 120 pounds and never thought of myself as petite yet the other six carriers that I tried made me feel like they were either swallowing me. This is the first one that was sized well for me, well cushioned for my and my baby’s comfort, and gave ample back support.
Boba Bliss is seriously the best ever. It's comfortable, breathable, lightweight and baby loves it. It just clips in the back, which leaves room for air to flow through and I know baby also appreciates that. It also supports baby's head WAY better than my other wrap ever did and the cotton material is so comfortable. Job well done, Boba. Baby and Mamma' approved.