A Love For Every Season.
Magical, subtle and a bit of whimsy. This year’s collection is the stuff dreams are made of.
Our products
Boba Serenity Wraps
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Breathable & silky soft bamboo viscose blend wrap (0 - 12 months)
Boba Classic Wraps
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Our classic supportive stretchy wrap (0-18 months)
Boba X
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One carrier for every body from birth to toddlerhood and beyond (0-36 months)
Boba Classic 4GS
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Streamlined for simplicity (0-24 months)
Boba Air
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Lightweight & packable, the ultimate travel carrier (4-24 months)
Boba Mini
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A mini for your mini (3+ yrs)
Rooted in tradition and grounded in science
We walk the walk. We work closely with BABI, the only certified Infant Biomechanics Lab in the nation. We recently co-funded hip, spine and muscle activation Studies (peer reviewed + on real babies:)) with The International Hip Dysplasia Institute and even the National Institute of Health (NIH)!! Feels good when we reaffirm what we know in our hearts to be true.
Facing In is “In”
All our products are intentionally designed for your baby to be positioned facing you—the best option for you both. All are certified “hip-healthy”. Because little developing hips and spines matter…and they matter very much. Feels better on ‘your’ back too.
2022 collection
New here?
Looking for a carrier that will fit just right?
Take our quick quiz or see our comparison page to find the best carrier option for your growing family.
Want them all? You can build your Boba bundle of all your favorites and save!
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Here for you every step of the way.
Still can't quite figure out what all the straps and buckles do? Baby doesn't seem positioned correctly? Just want to confirm that your baby is ergonomically positioned and comfortable?
We want you to have the safest, most ergonomic, comfortable & magical experience wearing your baby, so we are proud to have multiple dedicated babywearing educators on our team to support you on your journey!
Browse our educational resources, watch the video tutorials, dive into our research papers or reach out for a complimentary fit consultation!
2.5 million babies worn and counting!
"100% buy this carrier!
I love this carrier!!!!! My babe falls asleep literally minutes after i put him in. It’s very comfortable! I never want to take it off I love having him so close!
All together a wonderful experience with our boba!"
UPDATE: My baby is now 18 months old and we have used this carrier DAILY. It's great for any outings, and we also use it when he's giving us trouble falling asleep. We now have the toddler seat inserts on and mostly use it in a back carry and I LOVE IT. Money well spent.
It's also easy and quick to get my 6 week old situated. It's great for when he's fussy in the evening, I'm able to care for the older baby and he is happy and content in the boba X.
10/10 would recommend!!!
Real reviews from real parents.
From our family to yours.
"Challenge is great. Building a business is fun. Contributing something useful to the world is fulfilling. But doing something that you love is the ultimate. We love what we do. As much, if not more, than when we first began. "
Established in 2007, because we believe in holding our little ones close.
We’re an independent family-owned business, which enables us to reach out, educate, fund research, and support causes we believe in.