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Rooted in tradition and grounded in science

We truly walk the talk! Devoted to babywearing and passionate about exploring the science behind it, we have been working closely with experts, academics, and specialists for over a decade, exploring, funding, and supporting various biometric and medical studies!

All Boba baby wraps and carriers are intentionally designed for your baby to be positioned facing you—the best option for you both. All are certified “hip-healthy”.

Carefully designed for babies and parents

Because little developing hips matter. Every one of our products enables optimal ergonomic positioning in inward-facing front & back carry positions and promotes healthy hip and spine development for your baby. We are honored to have been certified hip-healthy by the International Hip Dysplasia Institute.

Here for you every step of the way.

Still can't quite figure out what all the straps and buckles do? Baby doesn't seem positioned correctly? Just want to confirm that your baby is ergonomically positioned and comfortable?

We want you to have the safest, most ergonomic, comfortable & magical experience wearing your baby, so we are proud to have multiple dedicated babywearing educators on our team to support you on your journey!

Browse our educational resources, watch the video tutorials, dive into our research papers or reach out for a complimentary fit consultation!


Real reviews from real parents.

Love it!

It has helped me be hands free with my two other children while the baby is all cozy in the wrap. It’s easy to. breastfeed in as well as let’s me do all the things while he secure while enjoying his naps.


Great for parents with multiple children

I love this baby carrier! The cute pattern is what lead me to buying this baby carrier, and I’m so glad I did! It’s easy to use and comfortable. I have 3 children under 3 years old and this has been a tremendous help since I can hold my newborn and have both hands free to care for my toddlers.


Awesome product!

I love my boba carrier! I did a lot of research and tried other brands but this one has been my favorite so far! Super comfortable and my little one loves it too! Nice simple design and easy to use! Couldn’t be more happy!


Must have!

Absolutely love this! My son constantly wants to be held and this does the job without the arm workout! Naps, cuddles, and feedings. Highly recommend!


This is a game changer!

I ordered the Boba a few weeks ago for our first child, who is now 2 months old. I can’t stress enough how amazing it’s been! She loves being in it and feeling so close to us - she falls asleep quickly and will sleep soundly for hours. The first time we took her out in it we were able to take a 3 hour walk! (She would never tolerate that in the stroller.) It’s comfy for us as well!


Just perfect!

I love that my husband and I can both use it and switch back and forth easily. It's wonderful knowing she is cozy and safe and not having to bring the stroller. A big plus is that it’s allowed me to do housework while holding and soothing her. It’s well made and super adjustable. I would definitely recommend this!!!


100% buy this carrier!

I love this carrier!!!!! My babe falls asleep literally minutes after i put him in. It’s very comfortable! I never want to take it off I love having him so close!

All together a wonderful experience with our boba!


Love it!

The stretch and comfort this wrap provides is PERFECT. SO much better than my other wrap. I’m a plus size gal and I love the feel of this while I’m carrying baby. I never used to like other carriers on my plus size body but I’m loving this.
So easy to use and has been making my mornings SO much easier when getting the other kids ready for school.


10/10 would recommend!!!

My baby is now 18 months old and we have used this carrier DAILY. It's great for any outings, and we also use it when he's giving us trouble falling asleep. We now have the toddler seat inserts on and mostly use it in a back carry and I LOVE IT. Money well spent.