Boba Inc. Redefines Baby Carriers with New Boba 3G – The First Baby Carrier Offering Ideal Support for Newborns and Toddlers Alike. The new Boba 3G is the first soft structured wearable baby carrier to feature both leg support and head protection for babies and toddlers weighing between 7 and 45 lbs. The new baby carrier may be converted into a newborn carrier without the need to purchase an additional insert, and still features a removable sleeping hood that supports the child’s head and provides shade from sun and added protection from wind, heat, cold, light rain and snow. Boba 3G’s removable patent-pending foot straps ensure baby’s legs, hips and spine are held in the healthiest and most comfortable position possible at a natural 90-degree angle. Boulder, CO – September 23, 2011 – Boba Inc. has redefined baby carriers with their new Boba 3G – . Boba 3G is the only soft structured baby carrier providing babies and toddlers with both leg support and head protection. The baby carrier is available in seven stunning color combinations, including four beautiful prints, and is ideal for children weighing between 7 and 45 lbs. The backpack-style Boba 3G is the first baby carrier that may be converted into a newborn carrier without the need to purchase any inserts or accessories. The features fans have come to know and love are still found on the new 3G design, including removable foot straps, ensuring babies and toddlers’ knees are supported while their legs are placed at a natural 90-degree angle. When the child is seated in the Boba 3G in this flexed abducted position (legs apart, knees bent) and oriented towards the carrying adult, their hips and pelvis naturally align taking pressure off of their spine resulting in increased support and maximum comfort for the child. In addition to the patent-pending removable foot straps, Boba 3G comes with a matching removable sleeping hood that provides multiple benefits – including extra head support when the child is sleeping, as well as added protection from the sun, heat, cold, wind, light rain and snow. Other benefits this first-of-kind baby carrier provides include:

• Multiple pockets for easy on-the-go storage.
• Fully adjustable, removable sleeping hood, making it easy to protect children of all sizes.
• Maximum comfort for adults with a reshaped ergonomic waist belt featuring high quality foam.
• Unique shoulder strap holders, making it a breeze to carry a purse or diaper bag.
• Child is safe at all times with Boba 3G’s ultra-secure waist belt featuring a military grade buckle.
• Extremely easy to wear and use. The child can be carried on the adult’s front or back.
• Lightweight for adults – Boba 3G weighs less than 2 lbs.
• No poking poles or metal parts. The comfortable Boba 3G is compact, adjustable, gently form fitting, and is 15” tall x 16” wide.
• Completely adjustable and easily fits adults of all shapes and sizes.

Boba 3G is available for $120.00. Visit to purchase online or for more information. About Boba Inc. Founded in 2006, Colorado-based Boba Inc. is an environmentally friendly company that designs, develops, and manufactures premium carriers for baby wearing parents. Media Contact: For high res images, press kit, samples please contact Abby Armijo at abby@bobafamily.com or by calling 888.567.9727.