I wanted the best of both worlds- a supportive carrier that wasn't too stiff. This is stretchy, but the material is strong. My baby can turn her head either direction and I can adjust the straps to not block her face by sliding the little bands down from one or both shoulder straps. That is one of the most important features. It gives you peace of mind that you're not suffocating your newborn. This is the first carrier I've ever felt comfortable using for a newborn. This doesn't hurt my back, either, unless I'm bending over a lot. It's perfect for cooking, dishes, laundry, or just walking around. This is wonderful for that colicky period where your baby doesn't want to be set down of gas pains. Having her belly to belly with me relaxer her. It also claim it does not cause hip dyslapsia. It seems comfortable on her thighs and has a wide, thick leg opening. This carrier is easy to get on and take off, and doesn't require two people. You just snap it around your waist, snap in one shoulder strap, put the baby in, and snap in the other shoulder strap. Once you've adjusted it fit you and baby, you can easily do it by yourself. It's also a comfortable, breathable material- thick and supportive where you need it to be, and thin everywhere else. This has been a total game changer and life saver. I only wish Id known about it sooner.