The most modern neutral. Dress it up, dress it down, it'll be your go-to. Combines effortlessly with bold colors and prints. Pure organic cotton. Pure love.
This award-winning baby wrap is a best seller for a reason! Wrap yourself and your little one in love in a beautiful + magical way!
Heavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.
Designed to fit babies from 7 lbs, it's perfect for bonding hands-free with the littlest of littles.
95% French Terry cotton with 5% Spandex to retain its shape and bounce back.
Approx. 5.5 yards in length. Designed for use with babies from birth up to 35 pounds, but works best up to 20 lbs.
One size fits all — a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
Feel like you might want more structured support?
the "why" behind our wrap
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents.
And once you have the wrap on, you can pop baby in and out. No re-tying needed!
how to wrap
Checklist for comfortable & ergonomic babywearing
A. baby’s face is close enough to kiss and in view at all times
B. baby’s nose is parallel to the ground or higher
C. baby’s spine, pelvis, and legs are well supported
D. baby’s spine forms a gentle “J” shaped curve
E. baby’s legs are in a spread-squat position & supported knee-to-knee
Which Carrier is best for you and your baby?
Not sure which one will fit just right? Take our quick quiz or see our comparison page to find the best carrier option for you.
Read & Learn
Real reviews from real parents.
"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"
"I can finally get things done around the house, plus it soothes the baby almost instantly!"
"This is my go to baby shower gift for a first time parent. It is by far the best soft baby wrap!"
I got this for a gift for someone, and there’s no way for me to unsubscribe from these emails. So here you go. Can’t review it since I’m not the one utilizing these. But will have the person who received it give feedback once they give birth.
Need to make return order 39482. I emailed a week ago and still no updates on request
I was definitely skeptical to purchase a Boba wrap, as I thought they would be too complicated - but, I love the wrap! Easy to use (after a few practice try’s :P) and my little one is so comfy to carry once placed.
As a first time mom, I tried all the wraps. The Boba wraps are the comfiest, the easiest to put on and the most stylish option! The amount of comfortable stretch gives us both room to adjust but still remain close. Serenity wrap - the ultimate win while my 3 month old was sick and wanted constant contact with his mom. Kept us close and cool in South Florida. This will be my must have for all my future mama friends.
My babe has loved hers since she was a newborn! We even wrap her as a toddler now on my back with the cross wrap method! Perfect for carrying your littles! So excited to use a boba wrap for my future babe!
I love my baby so close to me and the wrap hugs me and my baby perfectly. I ordered some stupid wrap on Amazon thinking it would be easier and who was I fooling, only myself because Boba is the number one brand for baby wraps. Only Boba!
The fabric near where I knot it torn after less than two weeks of use. I reached out to customer service and still haven’t heard back. :-(
The Boba wrap is a game changer. I had used baby carriers in the past and never felt that my baby was snug and secure. I was frustrated and felt that I had wasted money on an item I only used a handful of times.
This wrap completely changed my view of wearing my baby. The material is soft and super stretchy, which means my baby sits snug against my body and I can freely use both arms.
One thing to note is, if you are petite, it can be challenging working with so much material. I found a YouTube video and had to practice a few times before I felt comfortable placing my baby in the wrap; I used a baby doll at first to ensure I had done it correctly.
Overall, a wonderful purchase. I would highly recommend this to any first-time parents and especially those with multiple children.
Very comfortable and easy to use