We are honored to announce our bestselling carriers are now available in hundreds of U.S. Target stores and target.com!

Head to your local store to find us on shelf or shop online now!


A soft neutral background, elegantly embellished with a pattern inspired by nature and traditional block printing techniques.

Hip-healty certified

Less crying, better sleep

Premium cotton

Machine washable

No harmful chemicals

Easily adjustable


Inspired by the soothing rhythm of crashing ocean waves, this soft, lagoon-colored shade brings some calm into the wild waters of parenthood!


I am so happy with my Boba X! I have quite a few carriers and this is definitely the most comfortable. It’s easy to quickly adjust for my husband and I to trade off. And I love that it easily adjusts to comfortably fit my newborn. Plus I get compliments on the print as well. 🙂

Jennifer G.

Boba X carrier

I love this carrier! I’ve tried so many other brands with my older children and none have been successful until this one!! It’s so quick to put on, easy to adjust, and my newborn loves it. There’s plenty of stretch and fabric that it will be able to grow with us.

Raegan M.

Boba Bliss Carrier

This carrier is amazing and so soft. I love how adjustable it is. This carrier will be the only one you ever need. It's nice that the leg extensions are actually included in the box and you don't have to buy them separately. It has really comfortable leg padding for baby and I love that the hood is removable.


Boba X carrier

Absolutely love this carrier! Recommend it to all my pregnant friends. It’s comfy like a wrap but so much more practical and quick to use. It also makes me feel more relaxed as I feel like baby is more secure in this. Perfect for the first few months.


Boba Bliss Carrier


All our carriers are designed to optimally support baby's natural ergonomic position, promoting healthy hip and spine development!


Humans are hardwired to be in physical contact with their loved ones and carrying your baby close helps you build a secure connection that will last a lifetime!

EASY AS 1-2-3

We made it easy and comfortable for you to wear your baby anytime, anywhere, and for as long as you want!