We're excited to introduce our range of comfortable and secure baby wraps and carriers. We hope both you and your customers will fall in love with how our products bring parents and babies together, creating meaningful connections while giving parents the freedom to be close, yet hands-free. At Boba, we believe that physical and emotional closeness nurtures true human connection and supports both baby’s and parents' mental and emotional well-being.
Boba Brand Purpose
Strengthening Bonds, Embracing Purposeful Parenting
At Boba, our purpose is to enrich the journey of parenthood by offering innovative solutions. Rooted in purposeful parenting, we nurture strong connections between parents and children through our products, with a core focus on babywearing. Beyond babywearing, our commitment to promoting healthy baby development ensures that every aspect of our products supports infant growth. With a focus on quality, safety, and comfort, we strive to be the trusted brand for families navigating the adventure of parenthood.
💡 Key Reasons to Buy and Top Tips for You and Your Customers
Below, you’ll find key reasons to buy, along with top tips and advice for you and your customers on babywearing, to help you get the most out of each Boba product.
All our wraps, slings, and carriers meet and exceed safety standards, and are certified as hip-healthy.
Why Babywearing?
Babywearing, the practice of carrying a baby in a wrap, sling, or carrier, offers numerous advantages for both parents and babies. It’s a time-tested tradition that supports bonding, development, and practical parenting needs.
Key Benefits of Babywearing
Strengthening Bonds
Babywearing helps build a close connection between parent and child, enhancing emotional bonding. The physical closeness allows for constant skin-to-skin contact, which is crucial for building a secure attachment and nurturing a sense of trust and love.
Promoting Healthy Development
The ergonomic positioning in many baby carriers supports the baby’s physical development, particularly for spinal and hip health. Proper positioning helps with healthy bone development and reduces the risk of hip dysplasia.
Enhancing Communication
Carrying a baby close to your body allows for better communication through eye contact, voice, and touch. This helps in understanding the baby’s needs and cues more effectively, which can lead to more responsive and intuitive parenting.
Convenience and Practicality
Babywearing provides hands-free convenience, making it easier to manage daily tasks while keeping the baby close. Whether running errands or navigating crowded spaces, carriers offer a practical solution for busy parents.
Comfort for Both Parent and Baby
Many baby carriers are designed to distribute the baby’s weight evenly, reducing strain on the parent’s back and shoulders. This ergonomic support enhances comfort for both the wearer and the baby, making it easier to carry the baby for extended periods.
Soothing and Calming
The gentle motion and warmth of being carried can have a calming effect on the baby, helping to soothe fussy or colicky infants. The close contact often helps regulate the baby’s heartbeat and breathing, contributing to a sense of security.
Supporting Parental Bonding
Babywearing supports the mental and emotional well-being of parents by promoting close contact and reducing feelings of isolation. It allows for greater interaction and bonding opportunities, enhancing the overall parenting experience.
Encouraging Exploration
Babies in carriers can experience their environment from a new perspective, which can be stimulating and enriching. It allows them to observe and interact with their surroundings while staying securely close to their parent.
Babywearing is more than just a practical solution for carrying your baby; it’s a valuable practice that enriches both the parent and child’s experience. By promoting bonding, supporting healthy development, and providing convenience, babywearing offers a range of benefits that contribute to a more connected and fulfilling parenting journey.
Safe Babywearing with the T.I.C.K.S. Rule
To ensure customers feel confident about safe and comfortable babywearing, the widely recognized T.I.C.K.S. guidelines provide simple and effective principles for proper babywearing. These steps help ensure the baby is secure, well-positioned, and comfortable in the carrier.
When explaining safety to your customers, the T.I.C.K.S. rule is an easy way to help them remember key positioning checkpoints. This is especially important for newborns with limited head and neck control but is useful for any age.
You can also share the importance of the Pelvic Tuck, which ensures the baby’s body is correctly positioned in the carrier for safe, healthy development.
By following the T.I.C.K.S. guidelines, parents can carry their baby safely and comfortably.
Here’s a breakdown of the acronym:
- T – Tight
The carrier should fit snugly against the parent’s body, offering a “snug hug” for the baby. This prevents the baby from shifting or slumping and reduces pressure on the parent’s back. - I – In View at All Times
The baby’s face should always be visible to the wearer. It’s important that no fabric or clothing blocks the baby’s face, allowing parents to easily check for any potential airway obstructions. - C – Close Enough to Kiss
A quick check for proper positioning is whether the parent can easily kiss the top of the baby’s head. If not, the baby is positioned too low, and the carrier needs to be adjusted higher on the torso. - K – Keep Chin Off Chest
The baby’s chin should not be resting on their chest. There should be about two fingers’ width of space between the chin and chest to ensure the baby’s airway remains open. - S – Supported Back
The baby’s back should be fully supported in a natural ergonomic position. A well-fitted carrier will keep the baby snug against the parent, preventing slumping and ensuring the baby is properly supported.
The Boba Range: Baby Wraps, Wrap Carriers, Ring Slings, and Structured Carriers
Boba offers a versatile range of babywearing options, each designed to meet the unique needs of parents and caregivers at different stages of their babywearing journey. From soft wraps for newborns to structured carriers for toddlers, Boba products provide comfort, safety, and flexibility. Here’s a quick overview of the Boba range to help you guide customers to the perfect fit for their lifestyle and needs.
BOBA WRAPS
Ideal for newborns and early months, the Boba Wrap is a soft, stretchy fabric that provides a snug and secure environment for babies. It’s easy to adjust, making it perfect for parents who want skin-to-skin contact and an intimate carry, while still having hands-free convenience. It’s particularly useful for newborns and babies up to 18 months.
BOBA BLISS BABY CARRIER
The Boba Bliss is a unique baby wrap carrier perfect for newborns, combining the best features of a wrap with the ease of a structured carrier. It offers the ultimate wrap experience without the need for wrapping or tying. Unique to Boba, this carrier provides the cozy, close fit of a wrap while simplifying the wearing process for new parents.
BOBA X CARRIER
The Boba X is a fully adjustable, ergonomic carrier that grows with the baby from infancy through toddlerhood. It features an adjustable seat and back panel, ensuring the baby is always supported in an ergonomic, hip-healthy position. With padded shoulder straps and a supportive waistband, the Boba X provides optimal comfort for both the wearer and the child. This is a great choice for parents looking for long-term babywearing options that adapt to their growing child.
BOBA RING SLING
Lightweight and easy to use, the Boba Ring Sling is a versatile option for parents on the go. It offers quick adjustments and is suitable for babies from birth up to toddlerhood. This sling allows parents to carry their baby in a variety of positions, including the popular hip carry for older babies. The ring sling combines ease and elegance for parents who need something fast and efficient.
BOBA AIR TRAVEL CARRIER
The Boba Air is an ultra-lightweight, travel-friendly carrier designed for on-the-go parents. Its compact, foldable design makes it easy to store and carry, while still offering comfortable support for the baby. The Boba Air is perfect for quick trips and travel, suitable from infancy through toddlerhood.
BOBA CLASSIC CARRIER
The Boba Classic carriers are classic structured carriers designed to offer both comfort and functionality. Suitable from infancy (with an integrated infant insert) through toddlerhood, these carriers are perfect for parents who want something straightforward and durable. With several adjustment points, these carriers distribute weight evenly across the wearer’s body, making them ideal for longer outings.
CERTIFIED HIP HEALTHY
By understanding the unique benefits of each Boba carrier, you can help customers find the perfect solution for their babywearing needs—whether they’re looking for something cozy for a newborn, a versatile option for toddlers, or a travel-friendly choice.
By understanding the unique benefits of each Boba carrier, you can help customers find the perfect solution for their babywearing needs—whether they’re looking for something cozy for a newborn, a versatile option for toddlers, or a travel-friendly choice.
The Boba Classic Wrap
Age Range: Newborn - 12+ months
Weight Capacity: 5 lbs - 35 lbs
Top Features:
- Soft, Stretchy Fabric
The Boba Wrap is made from a soft, stretchy fabric that molds to your body and your baby’s, providing a comfortable and secure fit for both. - Adjustable Fit
It allows for a customizable fit, adapting to different body shapes and sizes while supporting babies from birth to 18 months. - Skin-to-Skin Contact
The wrap facilitates close, skin-to-skin contact, promoting bonding and making it easier for parents to soothe their baby.
Reasons to Buy:
- Ultimate Comfort
The soft, stretchy material offers a cozy, secure environment for your baby, making it ideal for newborns and early months. - Versatility
Easy to adjust and wrap, it can be used in multiple carrying positions, adapting to the baby's growth and changing needs. - Hands-Free Convenience
Allows parents to carry their baby while keeping their hands free for other tasks, enhancing daily convenience.
Boba Serenity Wrap
Age Range: Newborn - 12+ months
Weight Capacity: 5 lbs - 35 lbs
Top Features:
- Luxurious Bamboo Blend
The softer, lighter version of our famous Boba Classic wrap, made from a luxurious bamboo blend. - Cool and Breathable
It offers a breathable and gentle feel, perfect for keeping your baby cool and comfortable. - Skin-to-Skin Contact
The wrap facilitates close, skin-to-skin contact, promoting bonding and making it easier for parents to soothe their baby.
Reasons to Buy:
- Soft and Light
The perfect balance of softness and breathability for all-day comfort. - Ideal for Warm Climates
Keeps baby cooler than traditional wraps. - Hands-Free Convenience
Allows parents to carry their baby while keeping their hands free for other tasks, enhancing daily convenience.
Boba Bliss Wrap Carrier
Age Range: Newborn - 18 months
Weight Capacity: 7 lbs - 35 lbs
Top Features:
- Hybrid Design
Combines the benefits of a wrap with the ease of a structured carrier, offering the ultimate wrap experience without the need to wrap or tie. - Perfect for Newborns
Specifically designed to support newborns from day one, providing a snug, secure fit. - Unique to Boba
This hybrid carrier is unique to Boba, offering a distinctive solution for new parents.
Reasons to Buy:
- Simplified Wrapping
Provides the cozy, supportive fit of a wrap with the simplicity of a structured carrier, making it ideal for new parents. - Ease of Use
Eliminates the need for wrapping or tying, offering a straightforward and quick setup. - Enhanced Bonding
Facilitates close contact with your baby, promoting bonding while providing hands-free convenience.
Boba Ring Sling
Age Range: 4 - 18+ months
Weight Capacity: 8 lbs - 35 lbs
Top Features:
- Lightweight and Compact
The Boba Ring Sling is made from lightweight fabric, making it easy to carry and use on the go. - Quick Adjustments
Features adjustable rings that allow for easy and quick adjustments, ensuring a perfect fit for both the wearer and the baby. - Versatile Carrying Positions
Supports various carrying positions, including the popular hip carry, accommodating babies from birth to toddlerhood.
Reasons to Buy:
- Ease of Use
Quick to put on and adjust, making it a convenient choice for parents who need flexibility and speed. - Elegant Design
Combines functionality with style, making it a fashionable option for everyday use. - Ideal for Short Trips
Perfect for quick outings and errands, offering a comfortable and supportive carry without the bulk.
Boba X Carrier
Age Range: Newborn - 36+ months
Weight Capacity: 7 lbs - 45 lbs
Top Features:
- Fully Adjustable
Features an adjustable seat and back panel, ensuring an ergonomic fit for both infants and toddlers. - Padded Shoulder Straps and Waistband
Provides maximum comfort for the wearer with padded shoulder straps and a supportive waistband, reducing strain during extended wear. - Hip-Healthy Certification
Designed to support the baby’s natural hip position, meeting the International Hip Dysplasia Institute’s certification.
Reasons to Buy:
- Long-Term Use
Grows with the baby from infancy through toddlerhood, offering lasting value and versatility. - Comfortable for Extended Wear
The ergonomic design and padding ensure both the baby and wearer stay comfortable even during long outings. - Easy Adjustments
Simplifies transitioning between different users and positions, making it adaptable for various family needs.
Boba Classic Carrier
Age Range: 4 - 24 months
Weight Capacity: 8 lbs - 45 lbs
Top Features:
- Integrated Infant Insert
Includes an infant insert for newborns, allowing use from the very beginning of babywearing. - Multiple Adjustment Points
Features several points of adjustment to ensure a perfect fit and distribute weight evenly across the wearer’s body. - Durable Design
Built with robust materials to handle daily wear and tear, ensuring long-term durability.
Reasons to Buy:
- Versatility
Suitable for newborns through toddlers, providing a flexible solution as the baby grows. - Comfort for Both Baby and Parent
The design distributes weight evenly, making it comfortable for both short and long-term wear. - Ease of Use
User-friendly design makes it simple to put on and adjust, catering to busy parents.
Boba Air Carrier
Age Range: 4 - 24 months
Weight Capacity: 15 lbs - 45 lbs
Top Features:
- Ultra-Lightweight
Made from lightweight, breathable fabric, making it easy to carry and ideal for travel. - Compact and Foldable
Easily folds into a small, portable size, perfect for on-the-go parents. - Simple Design
Features a minimalist design that’s easy to use and adjust, providing essential support without added complexity.
Reasons to Buy:
- Travel-Friendly
The compact, foldable design makes it an excellent choice for travel and quick trips. - Convenient and Easy
Simple to use and adjust, offering a hassle-free babywearing experience. - Comfort on the Go
Provides comfortable support for the baby while being easy for parents to carry and handle during busy days.
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Weight Capacity 5 lbs (2.3 kg) to 35 lbs (15.9 kg)
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Fabric Composition 95% Cotton, 5% Spandex
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