Love Starts at Home: Valentine’s Day Tips for New Parents

Valentine’s Day may look a little different now that your little one has arrived, but it doesn’t mean that romance and connection has to take a backseat. In fact, celebrating love at home can be...

New Mom Gift Guide 2025: Thoughtful Essentials for Every Mama

Welcoming a new baby is a time filled with joy, love, and a whole lot of new experiences. Whether you’re shopping for a soon-to-be mama or a friend navigating those first few months of parenthood,...

Celebrate Halloween with Babywearing: Creative Costume Ideas with Your Boba Baby Carrier

Halloween is a magical time, filled with creativity, fun, and adventure—and what better way to celebrate than with your little one right by your side! Whether you use a baby carrier, baby wrap, or ring...

Meet the Artist Behind our Newest Target Exclusive

...and she just happens to be one of our Boba team members!

Pure Bliss in Bloom and Sea Mist

Take a look at our new gorgeous shades of Bliss

Erin Kendal: Inspiration Lives Everywhere

Meet Erin, the brilliant designer behind our new Spring/Summer collection

What's A Pelvic Tuck?

The babywearing community is talking a lot about the pelvic tuck, the “froggy position”, the J-shape and M-shape. What does it all mean? Let's dive in ... First let’s take a look at our babies’...